WELCOME TO YMK PROJECTS!

During  my Senior Year at the American University of Beirut, I was elected to be the Vice President of the TEDxAUB Club.

As everything shifted online due to the pandemic in 2020, we faced many obstacles.  People are familiarized with how a TED talk should look like, thus, we faced  skepticism about the functioning of the  club and its events online. 

Being the Marketing Team Leader, overcoming these challenges through social media was a priority of mine. 

For example, in addition to creating engaging content for our events, we started off the year with a campaign that showed that we're back and shifting online by showing X going through what we all went through during quarantine and finally placed X on a video call with other Xs around the world.

(the content shared below was created by me)

As part of my MSc in Global Luxury Brand Management at Sup de Luxe, Chaire Cartier, my team and I embarked on an exciting project: reviving the historic luxury jewelry brand, Aucoc.

Passionate about the jewelry industry, we focused on honoring Aucoc’s legacy as a leader in Art Nouveau jewelry while modernizing it for today’s market. Our challenge was to blend the brand’s rich heritage with contemporary design.

Three  collections were developed:

• Flora Collection: Inspired by floral beauty, an important element of Art Nouveau, these pieces celebrate the organic forms and intricate details of nature.
• Plume Protectrice Collection: An homage to the brand's emblem, the Rooster, symbolizing the protector of beauty and femininity.
• Pearl Essence: A tribute to the original Aucoc designs with a contemporary twist, reimagining the timeless allure of Aucoc.

Each piece is crafted using luxurious materials such as gold, silver, pearls, and enamel.

Below, you can explore the designs I conceived, drew, and digitalized for each collection as part of this project.

During  my Spring 2020 semester at the American University of Beirut, I got registered in a Customer Experience (CX)  course.

Throughout the semester, we learned everything from how to conduct market research to designing an experience for our target audience.

My team and I were assigned designing an ideal play area where parents and kids could enjoy their time.

(The mascot "Stripes" and the area sketches were designed and drawn by me)

During  my Senior Year at the American University of Beirut, I was elected to be the President of the Visual Arts Club.

As everything shifted online due to the pandemic in 2020, it was my, and my fellow cabinet's, mission to recruit members and beat the preconception of the club being just for skilled artists.

We decided to display famous art pieces in contrast with different ways of artistic expression from drawing, to coloring, to photography.

(My fellow cabinet helped with the creation of the last 2 images)